Alfa Romeo’s 5 Series Rival Expected in June 2015
Industry News
Alfa Romeo wants to target a revival in the United States where it is seeking to generate a target of 150,000 vehicle sales per year. The first car as part of this new strategy will debut in June 2015, you would think Alfa Romeo would want to let slip few more details to entice the buying public. Speaking publicly at its very own museum in Italy, brand chief Harlad Wester wasn’t too interested in revealing anything other than confirming the June debut. Fiat Chrysler boss, Sergio Marchionne, wants to increase the groups sales from 74,000 vehicles produced in 2013 to 400,000 by 2018 and is planning to launch eight new models. They are believed to include a 7 series rival, a midsize SUV and a rival to the BMW 5 Series. The 5 Series rival will be the first to enter a tough market and Alfa’s plan was originally to retain the Giullia brand but it is expected to be re-named. Alfa’s presence in North America is virtually non-existent, Marchionne’s target of 150,000 unit sales in the region per year is a tough call especially when the US market is expected to be the companies key driver for sales. Alfa begins its revival in the US with the launch of the 4C sports car which is priced at $50k-$70k, it will be the first Alfa to be sold in the US since 1996 and is designed primarily to boost the brands appeal. Alfa’s US plan will depend on it’s dealership network, Fiat and Maserati dealers are expected to make their sales floor space available, initially, for the 4C.  Alfa-Romeo-Revival-Strategy
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