Porsche Now Sells More SUVs Than Sports Coupes
Industry News

Porsche used to be exclusive once upon a time, that’s no longer the case as the company announced it expects to reach its goal of selling 200,000 cars for 2015 after notching up a blazing sales record for 2014.

The maker of high performance sports cars and now SUVs recorded 189,000 vehicles sold for 2014, a 17 percent increase on the year before.

The introduction of the new Macan, a mid-sized SUV based on the Audi A5 platform, in April 2014 meant two thirds of models sold are now SUVs.

The Macan sold 45,000 units last year and 35,000 of those buyers were new to the Porsche brand having migrated from BMW, Mercedes and Audi.

The Cayenne is currently Porsche’s top selling model followed by the 911, Panamera, Boxster and Cayman.

Porsche may be loosing its exclusivity. To put it into perspective the company sells around the same amount of vehicles as Skoda does worldwide.

Demand is growing from international territories such as China and the Middle East so exclusivity is being eroded. It was only around 10 year years ago Porsche was selling in the region of 50,000 units per year.

With the bulk of sales generated being SUVs the 911 still retains an air of exclusivity. Yet despite now being considered a volume manufacture Porsche may have lost the exclusivity owners once enjoyed. But the Porsche heritage lends its self well to the brand and its still a highly desirable product to own. Certainly over a Skoda.

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