What better way than to control the media and to stop any early product leaks by a disgruntled employee than to control the leaking process is a structured and corporate manner? That’s what Land Rover has gone and done with the reveal of the Range Rover Evoque convertible. 

For reasons unknown Land Rover decided to unveil a prototype Evoque convertible by releasing what they call ‘unique’ but what we call a contrived video which was shot at the 26 mile Crossrail tunnel development in London which is still under construction.

Murray Dietsch, Director of Land Rover Programmes said: “The tunnels are still under construction, so we had a unique opportunity to explore the vehicle’s all-terrain ability in unchartered territory.”

Land Rover will announce further details about its exclusive new premium compact SUV Convertible later this year. It will be built alongside the five-door and coupe Evoque at Land Rover’s Halewood plant in the UK and will be on sale in 2016.

Is there a need for an Evoque convertible? No probably not and what about the size of the hood, you may as well have a mobile tent. We like cars but a convertible SUV is like target practice for disgruntled birds.