A New Dawn Has Broken For Rolls Royce
Industry News
If you like the ostentatious look and feel of a convertible Rolls Royce, and there have been a good few over the years, then you will rejoice at yet another “drophead” being added to the range. The Rolls Royce Dawn is expected to be a convertible version of the Wraith and it will be added to the range in 2016. Rolls Royce has already previewed the Dawn at a global dealer meeting held in Los Angeles. If you think the moniker ‘Dawn’ is strange name to choose for a Rolls Royce then think again. Rolls-Royce boss Torsten Müller-Ötvös said at the event: “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,”  The Dawn brand name first appeared in 1949 and since that time 28 convertibles have carried the nameplate. Torsten Müller-Ötvös was typically upbeat: “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.” The Dawn will carry over the exact same running gear used in the Wraith, a twin-turbo 6.6-litre V12 engine and will be less driver focused. It was orginally expected to be called the Wraith Drophead Coupe. Prices are expected to be in the reigon of £250k-300k  Rolls-Royce-Dawn
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