Volvo-S90-Action
All New Volvo S90 Now Officially Revealed
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This is the all new Volvo S90 uber saloon the Swedish company hopes can challenge the dominance of the premium executive luxury sector held by ze‘ Germans. The S90 replaces, nay, we say vanquishes the S80 and with it brings renewed hope that the BMW 5 Series has at least a challenger to topple it from its all seeing all knowing vantage point. The S80 was more of a cruiser, super comfortable indeed its levels of ride comfort is superior to that of the 5 Series, E Class and XF put together. However buyers seem to be sold on the dynamic edge thing that the BMW offers and its competitors are always on the backfoot. Volvo-S90-Profile It remains to be seen if the S90 continues Volvo’s philosophy of super comfort ride first, driving dynamics? who cares ideals. What is known is that Volvo’s Scalable Platform Architecture, on which the S90 is based, has been developed to be more dynamic than the S80 could ever imagine. Volvo-S90-BE Expect the same engines used in Volvo’s current lineup to be carried forward to the S90, from the 2.0-litre twinturbo diesel to a 349bhp twin-engine plugin hybrid. Håkan Samuelsson, President & CEO, Volvo Car Group said “With the launch of the XC90, we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years, we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,”. Volvo-S90-Interior Volvo has developed an entirely new design language for the S90’s exterior and interior. On the outside its a cross between the Audi A7 with what we call “the Swedish Kink” at the rear which kind of emulates BMW’s Hoffmiester Kink. All said it looks quite sharp and therefore stylish. Volvo-S90-Front Thomas Ingenlath, Senior Vice President Design at Volvo Car Group said,“Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside, we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control,” In the UK Volvo hope to sell around 2,000 units per year, the trend in Europe has seen a decline in the premium executive saloon market whereas the SUV sector in all derivative  is booming. Volvo-S90-Plugin-Hybrid However demand for premium executive saloons in the US and China is still strong. The S90 is set to be publically unveiled at the 2016 NAIAS in Detroit.  Volvo-S90-Action
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