This fusion of music, freerunning, stunts and many other dangerous acts made to look entirely normal is the brainchild of Malakai who also runs the SubOverHype YouTube channel. Malakai, if that is his real name, has turned this fusion of many things to his advantage and he has in effect become a marketing outlay for Fiat to push the 500 Abarth into the faces of this particular demographic.
Watch as these Freerunners/Parkour practitioners do some amazing stunts all in the blessed name of Fiat.
