In the past, there has been much debate over which brand is better- BMW or Mercedes? However, it seems that in 2016, this question should be a lot easier to answer. Recently, Business Insider reported that Mercedes-Benz is winning the luxury car market. When compared with other top-tier luxury car brands such as Audi, Lexus and BMW, Mercedes beats them all in recent sales figures.While Lexus and BMW have sold around 179,000 cars this year, Mercedes-Benz have sold over 191,000. Other brands lag behind further. European sales figures for Mercedes-Benz also show an upward trend. Sales figures have consistently risen in the past few years and they are at an all-time high for market share.
Already a powerful brand, Mercedes-Benz only seems to be getting stronger. Here are some of the reasons Mercedes-Benz is taking over the luxury vehicle market.
Great ModelsMercedes-Benz offers some of the best cars on the road today. One of its most popular lines, the C-Class saloon, boasts a lot of impressive features. The high performance Mercedes-AMG C 63 S model runs on an AMG 4.0 litre V8 Biturbo engine. This offers a whopping 510 horsepower, and can reach 62mph in only 4 seconds.The E-Class is also a strong seller. The high performance Mercedes AMG E 43 4MATIC can reach a top speed of 155 mph with its twin-turbo 3.0-liter V-6 engine.
It isn’t just the speed that attracts buyers. These models also feature great designs. A distinctive interior and stylish exterior makes these cars stand out. They also feature built in safe driving features, such as adaptive cruise control and lane keeping assist.
CustomizabilityIf buyers are looking for a Mercedes-Benz model, they don’t just have to go down to the dealership to find the one that best suits their needs. They can actually configure their own to fit their exact needs and preferences. Buyers can build a Mercedes at Mercedes Inchcape. This allows you to create your ideal Mercedes from the ground up.
This goes well beyond just model and colour. Specifying the engine they want allows them to see what kind of bhp they’ll be dealing with at how many miles per gallon. They can also add extra features and even specify the interior they want.
This level of customizability lets customers get exactly what they ask for.
RangeMercedes don’t just offer fancy saloons and coupés. They also have a strong hold in the SUV market. The Mercedes G-Class SUV can reach up to 571 horsepower with its 5.5 Liter V8 Biturbo engine. Electronic safety features and powerful off-road capabilities make it a big seller in the 4×4 market.Mercedes also offer high-quality convertibles. Check out this review of the Mercedes S65 Cabriolet AMG, a stylish convertible with 1,000 Nm of torque and a huge bhp of 621.
The range of different Mercedes vehicles helps it to keep its dominance in the luxury vehicle market.
Despite already being internationally renowned for their high-quality features, Mercedes keep pushing forward.
Their focus on innovation is evident through their continuously improving engines and new features. Many Mercedes-Benz models feature assistive technology. Some even feature 360-degree cameras to help drivers keep safe on the road.
Mercedes-Benz are also regularly working on new innovative concepts. Their F 700 concept car has been in development for many years. It aims to merge economy with power, featuring 400 Nm of torque and a top speed of 125mph at only 53.3mpg.This isn’t even the most ambitious of their projects. They’ve also been working on the world’s first all-electric heavy truck. The Urban eTruck can carry over 2,200 pounds of cargo at 125mph on a single charge! They also recently unveiled a self-driving bus.
This leaps forward show Mercedes-Benz is not willing to stagnate. They are always working towards offering more from their vehicles.
A Strong BrandEven those with no interest in cars will no doubt have heard of the name Mercedes-Benz. The name has been associated with the highest calibre of vehicles for decades, and it looks set to continue.
As well as consistently releasing high-quality cars, Mercedes-Benz also have a creative marketing department. Their promos and sponsorships keep their name relevant in the minds of many people.
They also have a strong presence in the Formula 1 world, with drivers such as Lewis Hamilton and Nico Rosberg representing them. They are one of the most successful teams of all time in F1, having achieved a record 16 victories in both 2014 and 2015.
It appears Mercedes-Benz knows motor vehicles well, keeping them atop of the luxury-car market. It’s not as if they haven’t been challenged. BMW, Lexus and Audi also put some great offerings into the market, but Mercedes-Benz seems to rise above the competition.