By Giles Milner, September 20, 2018
Here it is, the new SEAT Tarraco, a large SUV that is aimed at someone and expected to be bought by somebody. Marketing people use a more technical term, demographics. Apparently, the demographics named the Tarraco in a public vote. Marketing people call this a new way to reach those potential buyers as… verticals. The sales division call this public ownership, cha-ching.
Anyway enough of this corporate communism. The Tarraco is the real deal, SEAT is marketing it as a sporty vehicle with dynamic handling capabilities. The best in class/segment. Usual fluffy positivity. To be honest, its just hyper-marketing speak. Or the PR division is being held at gunpoint to write positive, unsubstantiated quotes. Nevertheless, the SEAT Tarraco still has to do normal things. For example, it will have the usual array of model trims and a range of engines. And driver assist technologies.