If you think we here at DCB HQ are harsh on everything BMW you should allow me the opportunity to correct your biased opinion on our biased opinions. I can confirm we are harsh on BMW. But our carefully guided missile strikes are nothing compared to the nuclear opinion bomb of social media. If you want an instant reaction and undiluted opinion Twitter, Instagram, Facebook is where you find it, right or wrong. And when BMW officially revealed the all new 4 Series Coupe, social media erupted with 85 percent WTAF comments.
Using Twitter as a bellwether of how badly screwed up the 4 Series Coupe design language is, one gets the sense that BMW really didn’t realise just how badly they screwed up. Below are embedded “tweets”, reactions from Twitter users venting their discord to BMW UK. All carefully selected and totally biased of course, because we practice good journalism here at DCB HQ.
<blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>The grill designer at BMW <a href=”https://t.co/6UVKbTsyPy”>pic.twitter.com/6UVKbTsyPy</a></p>— Mark Johnson (@donconjo) <a href=”https://twitter.com/donconjo/status/1268156680900132866?ref_src=twsrc%5Etfw”>June 3, 2020</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">So now if u want a good looking <a href="https://twitter.com/BMW_UK?ref_src=twsrc%5Etfw">@BMW_UK</a> coupe, u need 8 series money!?! Thanks <a href="https://twitter.com/BMW?ref_src=twsrc%5Etfw">@BMW</a> thanks 😢🤬 e46 to this! Just sad...</p>— Bhups MUFC ⭐⭐⭐ | 20 (@Bhups_MUFC) <a href="https://twitter.com/Bhups_MUFC/status/1268138043157950468?ref_src=twsrc%5Etfw">June 3, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">What the hell are those grills? I’m honestly baffled by the design decision. Absolutely ruined.</p>— KP (@KIERONOO) <a href="https://twitter.com/KIERONOO/status/1268161242973319175?ref_src=twsrc%5Etfw">June 3, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote
class="twitter-tweet"><p lang="en" dir="ltr">When your fans
need to fix it, you know you messed up the design. <a
href="https://t.co/gB9spH2uJg">pic.twitter.com/gB9spH2uJg</a></p>—
OW_NaCl (@OwNacl) <a
href="https://twitter.com/OwNacl/status/1268528573360603137?ref_src=twsrc%5Etfw">June
4, 2020</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js"
charset="utf-8"></script>
School children will point and laugh. Image ruined well done BMW 🤡🤡🤡
— £ $ € ¥ (@David54074172) June 3, 2020
