By Alberto Frammartino, November 29, 2021
The staggering acceleration in the days to sell reflects the massive growth in consumer demand for electric, which is reflected in the 122.6% year-on-year increase in the volume of EV searches and advert views on Auto Trader. However, whilst the growth in popularity of both new and used electric vehicles is clear, they still represent a small percentage of the overall market, and evidence suggests only a small number of people show genuine intent towards purchasing one. In fact, on Auto Trader just 25% of EV considerers account for more than three quarters (79%) of all EVs looked at on its marketplace.
This reluctance is due, in part, to the significant price disparity in both new and used electric vehicles. The average sticker price of a ‘nearly new’ EV (under 12 months old) is currently 47% more expensive than its petrol or diesel equivalent, whilst a one year old is 40% more, a two year old is 39% more, and even a five year old electric car is over 10% more expensive. It’s no surprise then that 38%[1] of consumers identify the upfront expense of an EV as a primary barrier to entry.
Despite the increased speed of sale for used EVs, looking at all fuel types across the total used car market, a pure-electric failed to make it on to the national list of fastest-selling models. Hybrids were better represented, with the Hyundai IONIQ (2017) and Toyota Prius+ (2020) ranking at second and seventh respectively. However, it’s the much-maligned diesel that continues to dominate, representing seven of the top 10, including the number one spot with the SEAT Alhambra (2017), which is currently taking an average of just 15 days to sell.
Low emission vehicles are faring much better in the ‘nearly new’ market, making up four of the top 10 used cars aged under 12 months old. The petrol-hybrid Toyota Prius+ (2020) and Kia Niro (2020) are in first and seventh place, selling in 16 days and 27 days respectively. The pure electric Tesla Model 3 (2021) and MG ZS (2021) take the sixth and tenth spot, taking an average of 27 and 29 days to sell respectively.


