Emma Radacanu Porsche Brand Ambassador - Hero Image - Daily Car Blog
Car Style, Emma Radacanu Becomes Porsche Brand Ambassador
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It’s very rare for the United Kingdom to produce a tennis superstar, so young and so prodigiously talented. Well, I can not think of a time when that has ever happened. But it has happened and her name is Emma Radacanu who went from school leaver to become the 2021 U.S. Open Champion. Radacanu had to pre-qualify just to enter the Grand Slam tournament. When Radacanu won the event she became the first-ever qualifier to do so, a feat that will never be beaten.

Winning a major Grand Slam tennis tournament is the toughest ask in sport. While subsequent WTA tournaments haven’t gone to plan, the young tennis superstar is adjusting to the physically grueling life of being a professional tennis player.

Emma Radacanu Porsche Brand Ambassador - Daily Car Blog

Major brands want to be associated with the best individuals in their field and Emma Radacanu is a top-tier athlete let alone a naturally gifted and highly accomplished tennis player. She is also a naturally fluent communicator with an easy-going personality.

Emma Radacanu Porsche Brand Ambassador - Happy - Daily Car Blog

All in all, Radacanu is a blueprint for brand marketing that needs no strategic planning or carefully crafted publicity. What you see is more than what any brand marketing will ever expert will ever achieve or see.

Emma Radacanu Porsche Brand Ambassador - 911 - Daily Car Blog

For the reasons outlined and much more. Porsche had no option but to sign Radacanu as their newest and latest brand Ambassador. It also helps that Radacanu is a Porsche enthusiast. For both parties it is a match made in branding heaven.

OK, so enough with the high praise, the branding and marketing malarky. What does Emma say?

Emma Radacanu loves the Daily Car Blog

“For me to be a Brand Ambassador for Porsche means a lot,” says Raducanu. “Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go ‘wow’ and I’d dream about one day sitting in my own.”

“Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was actually the most fun part of my week. It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with.”

“I think this partnership with Porsche is incredible and obviously I’m really excited to see what sort of exciting things we can do going forwards.”

Emma Radacanu Porsche Brand Ambassador - Hero Image - Daily Car Blog
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