One of the main reasons behind the continuous growth and success of online gambling is the ability of this industry’s leading players to develop innovative ways to attract players. So, the most successful brands in this thriving and evolving industry follow and implement the latest trends in their marketing strategies.

In recent years, we have seen an interesting trend involving online casinos and car brands. The main objective of these business relationships is to promote the casino best offers. For many readers, this may seem like an unlikely pairing. Still, numerous real-life examples have proven that this strategy works. Both car brands and online casinos benefit from these partnerships.

Why do online casinos and car brands partner up?

There’s more than one good reason why casino sites and car manufacturers partner up. To start with, both industries are highly competitive. In other words, they work in an environment with fierce competition where you have to find a way to stand out from the crowd to succeed and stay on top. When they strike deals for promotions, they can tap into each other’s client base and gain exposure to new audiences. So, it’s a win-win situation for both sides.

Another reason why we witness increased cooperation between such companies is the target audience. In many cases, they want to be linked to exclusivity and luxury, so teaming up for mutual promotion seems like a good idea.

We should also note that several examples in the past have shown us the potential of sponsorships in this field. For instance, car brands have sponsored events hosted by online casinos like blackjack or poker tournaments. By doing this, they have increased brand exposure among the casino’s user base.

Successful examples of cooperation in this area

We have already seen several successful partnerships between online casinos and card brands. Some deals were for specific promotions, while others were long-term business relationships with multiple marketing campaigns.

For example, in 2018, PokerStars and McLaren partnered up. This deal made McLaren the official Formula 1 partner of PokerStars. As a result, we had a chance to witness a wide range of joint events and promotions, like the chance to get a VIP experience at the Formula 1 Abu Dhabi Grand Prix as a loyal PokerStars Casino user.

According to many experts, the collaboration between PokerStars and McLaren was part of a broader business strategy created by PokerStars focused on attracting younger and more affluent users. The idea was to team up with an iconic brand like McLaren and make PokerStars one of the premium brands in the world of online gambling. This time, the target group was the audience searching for a high-end gambling experience. Interestingly, PokerStars announced a partnership with Red Bull Racing in 2022.

Casino Euro took these marketing efforts to another level when it partnered up with BMW promising electric cars to its luckiest players. This was an ongoing promotion which means it’s pretty successful. This is another example showing how the gambling industry follows the latest trends. Electric cars are a big thing in Europe, and gambling sites obviously use their popularity to attract new players.

Like Casino Euro, Unibet Casino had a similar promotion involving Tesla electric cars. We also have other examples of casino sites offering not just cars but also luxury driving experiences at technology/car centres, VIP trips to factories, and many other things that vouch for great results not only for the players but also for car companies and casino websites.

Tackling the risks together

Even though we can all agree that safety is taken pretty seriously in the automotive industry, we can say the same for online casinos. When reputable casino sites and car brands strike deals, they pay special attention to players’ safety.

None of the participants in these deals wants to create a link between online gambling and luxury goods that can lead to compulsive gambling. That’s why they work together to promote responsible gambling. The message focused on responsible gambling is seen in all the promotions created by these companies. They also highlight lines that can help players with problems.

Final thoughts

Partnerships between online casinos and car brands were rare two decades ago. Still, the situation has changed in the past ten years. Most marketing experts believe that this growing trend will continue in the future. This makes sense because we have read about many success stories so far.

Thanks to these collaborations, both parties can expect a wide array of benefits, including additional exposure and access to new audiences and building trust among potential users. It’s worth mentioning that there may be some concerns about the potential risks linked to these partnerships. Still, many casino sites and car brands are taking steps to promote responsible gambling and provide a safe and enjoyable experience for all players.