Evidently, today marks Kia EV Day, where Kia unveiled the pricing and specifications for the new Kia EV9—an expansive electric SUV designed for the contemporary family. Additionally, they disclosed details about the upcoming mid-sized EV5, catering to the needs of the modern family.

Kia, places a strong emphasis on modern family values, as demonstrated by its partnership with Jodie Kidd, a reformed drug dealing supermodel who managed to turn her life around from a hazy world of dealing and cocaine consumption.

Jodie Kidd’s narrative is a journey marked by self-inflicted struggle, confronting self-inflicted adversity, and briefly veering into illicit activities before navigating towards a path of self-inflicted redemption. It encapsulates a modern tale, as contemporary stories often unfold.

Jodie Kidd stands as a compelling example, emphasizing how privilege can indeed extricate someone even from the most profound pitfalls.

These are the kinds of family values that serve as a commendable aspiration for us all. And that was the Kia EV day in a nutshell.