China is undoubtedly host to some peculiar brand names, and Luxeed is a newly established electric car brand that embraces this tradition. Chinese marketers are fond of creating portmanteaus in the English language to enhance their brand identity. Upon closer examination, Luxeed becomes even more intriguing, as it is a collaborative effort between the Chinese mobile phone giant Huawei and Chery, the latter being one of the largest car manufacturers in the country. Presumably, Chery will handle the design and manufacturing of the cars, while Huawei will contribute by providing the software, user interface, and mobile connectivity.
The premium-luxury electric sedan is exclusively available in China, where pre-orders have reached over 20,000 since its launch in November. It boasts a claimed range of over 500 miles. Prices commence at a mere $35,000 for the entry-level model, reaching $50,000 for the top-spec version, categorized into four trims. The Luxeed S7 is approximately the size of a Tesla Model S but notably more affordable.
The entry-level Luxeed S7 features a single electric motor on the rear axle, providing a 215 kW output. The 4WD version, equipped with two motors, boasts a total output of 365 kW. It accelerates from 0 to 100 km/h in just 3.3 seconds.
The Luxeed S7’s motors are powered by two distinct battery packs – 79.934 kWh and 60.48 kWh, respectively. The base trim is equipped with a lithium-iron-phosphate (LFP) pack, while the long-range version is expected to feature CATL’s M3P battery under the hood.
The M3P battery seamlessly integrates ternary and LFP cells for optimized performance. The Luxeed S7 is built upon Chery’s E0X architecture. This electric vehicle (EV) is designed to support 800V charging and comes equipped with an advanced self-driving system.