The Ferrari Roma is arguably the most aesthetically pleasing Ferrari since the launch of the 458. However, from a purely design standpoint, I personally have some issues with it. The front nose section and the placement of the headlights give the impression of a melting front end that droops rather than flows seamlessly. It appears unresolved.

Additionally, the rear hood section gives the impression of a hunched back, which is further emphasized by the Roma’s stout resting stance. Not all Ferrari designs are perfect; for instance, I find the 812 to be hideous, and while the Purosangue has achieved sales success, I find its design unappealing.

On the contrary, the engineering is flawless, but it is encased in these aesthetically displeasing form factors. The only Ferrari I would consider purchasing right now is the 296 GTB, as it embodies classic Ferrari proportions by sharing its exterior design language with the vintage Ferrari Dino.

While the Red Dot Design Award holds considerable prestige and appeal for brands to showcase their achievements, such award institutions often consist of self-important individuals more focused on “stakeholder management,” a task that is both unfulfilling and tediously mundane.

Regardless, Ferrari doesn’t necessarily require awards and accolades; the brand stands uniquely above the need for a trophy that will ultimately gather dust. Indeed, owning or witnessing a Ferrari being driven is a reward in itself.