Ahead of Fall/Winter 2024, BOSS unveils its first capsule collection with Aston Martin and Fernando Alonso. This collaboration combines a blend of heritage and contemporary style, marking a new lifestyle partnership between the two iconic brands.

Twice the Speed, Twice the Style:

This exciting venture marks BOSS’s first collaboration with the ultra-luxury sports car marque. Drawing inspiration from both brands’ designers and Aston Martin’s high-performance models, the future-facing partnership will deliver two capsule collections annually.

Each collection will feature meticulously crafted pieces that bridge the gap between performance and style.

Luxury Meets Performance:

This collection is defined by tailored pieces crafted in luxurious, high-performance fabrics like superfine merino-wool jersey and a durable carbon-fiber and cotton denim blend.

Key outerwear styles offer both sophistication and functionality. Presented in a refined color palette of white, pale gray, opal green, and dark mink, this menswear range embodies innovative design, BOSS’s signature aesthetic, and elegant accents inspired by the legendary British carmaker.

From Track to Threads:

The collection features elements that echo iconic touches from their models, such as the quilted leather seats. Details like zip pullers, cord ends, and snap buttons evoke finishes found on Aston Martin’s high-performance vehicles. Even the unique cord adjuster is inspired by the sophisticated aluminum oil filler cap available from Aston Martin’s Q by Aston Martin bespoke service.

Lightweight, high-performance materials commonly used in sports car design, such as carbon fiber tape seams, are also incorporated into the collection, seamlessly blending Aston Martin’s heritage with BOSS’s unmistakable style.

Boss Brand Ambassador Fernando Alonso:

“I’m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection,” says Alonso. “Both brands stand for commitment, innovation, performance, and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration.”

Availability:

The BOSS x Aston Martin collection is available now online at boss.com, in BOSS stores worldwide, and through select wholesale partners.