By DCB Editorial, September 11, 2024
The premise of the headlines is misleading; Toyota is selling vehicles and has no plans to stop anytime soon. The main reason Toyota often discounts vehicles is the imminent arrival of a model update or a new generation.
To boost sales of an outgoing model, Toyota offers substantial discounts to sell as many vehicles as possible, ensuring that the next model generates a healthy profit margin.
This approach isn’t exclusive to Toyota; all vehicle manufacturers follow the discounted product life cycle, and it is carefully planned. This business practice contrasts with Fisher Automotive, which offered extreme discounts due to bankruptcy.
