Glum Nissan CEO goes in search of new partner after Honda talks collapse
Nissan’s Downward Spiral Continues As Honda Backs Out of Merger Talks
Industry News

Corporate mergers — like trying to get two rival rock bands to share a stage without someone throwing a drumstick. The recent talks between Honda and Nissan have hit the skids faster than a supercar on bald tires, with Nissan dramatically pulling the plug after both sides couldn’t agree on who gets top billing in the new corporate setlist.

Honda, the sensible accountant in this tale, wanted Nissan as a subsidiary, likely thinking it could bring some order to the chaos. But Nissan, already battling its third existential crisis (probably more than a cat’s fair share), envisioned something more equal — partners arm in arm, storming the gates of the electric revolution together. Instead, they walked away from the negotiating table like awkward dinner guests after a family feud.

This missed opportunity stings even more considering how badly Nissan needs a hit. Their U.S. lineup is a bit like turning up to a BBQ without any meat — no big SUVs and an embarrassing lack of hybrids. The result? They’re flogging what they do have at bargain-bin prices just to move inventory.

But don’t cue the funeral music just yet. Foxconn — yes, the people who build your iPhone — have been quietly sniffing around Nissan, ready to cozy up for some EV collaboration. And let’s be honest, Nissan could use a bit of Cupertino’s sleek, modern charm if it’s going to claw its way back into relevance.

In true soap opera style, this saga isn’t over. Stay tuned, because who doesn’t love a story filled with power plays, boardroom drama, and an electric car or two?

Glum Nissan CEO goes in search of new partner after Honda talks collapse
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