Historically appealing to rednecks and beer-can-swilling muscleheads, Corvette is now undergoing a social media-driven regime change—much to the frustration of its marketing department, which typically relies on carefully calibrated, data-driven campaigns. The brand is shifting gears to win the hearts and minds of supercar enthusiasts who traditionally lean toward Lamborghinis, Ferraris, Porsches, and, occasionally, McLarens.

Enter the Corvette ZR1X Hybrid, a car that aims to democratise high-performance supercars by launching a wave of high-speed disruption, catching the elite supercar world off guard. The Corvette’s formula is as simple as it is complex: it’s powered by a 5.5-litre twin-turbo V8, supplemented by an electric motor mounted on the front axle.

With a combined output of 1,250 bhp delivered to all four wheels, the ZR1X Hybrid delivers a blistering 0–60 mph time of just 2.0 seconds and a top speed of 200 mph. For context, that’s 66 bhp more than the Ferrari F80, which carries a price tag of £3.1 million. The Corvette, by contrast, will retail for a relatively accessible £200,000.

What’s more, the ZR1X Hybrid is not a limited-run halo car—it’s designated as a full production model, to be manufactured alongside the standard Corvette ZR1. But this isn’t just an evolutionary flagship; it’s a full-blown hypercar aiming to rewrite the established hypercar world order.