The hardest car to sell on the planet - Maserati Ghibli
Living In America: Top 10 Cars That Are the Hardest To Sell On The Used Market
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Selling a used car can be tricky, but some models stay on the market much longer than others. EpicVIN analysed over 4.2 million used vehicle listings from January to July 2025 to determine which cars are the hardest to sell in the U.S. The analysis examined average days on market, price trends, and regional demand.

The research showed that slow-selling cars often have one or more of these problems: low demand, high repair costs, or a bad reputation for reliability. Sometimes, they’re simply overpriced compared to similar models.

1. Maserati Ghibli

Average time to sell: 82 days
Luxury sedans with expensive maintenance scare off many buyers. Even if the purchase price is low, routine service can cost thousands each year. Vin analysis showed a 13% higher-than-average depreciation rate compared to other luxury sedans.

2. Fiat 500L

Average time to sell: 78 days
Small and quirky styling doesn’t match U.S. buyer tastes. Owners report limited cargo space and reliability issues. In Reddit discussions, users often say they “wouldn’t touch one even at half price” (source).

3. Chrysler 200

Average time to sell: 76 days
Discontinued in 2017, so buyers worry about parts availability. VIN history reports show a high rate of prior accidents and title brands for this model.

4. Cadillac ATS

Average time to sell: 74 days
Luxury performance sedans are niche. Competing models from BMW and Lexus have stronger brand pull. EpicVIN CMO Alex Black says:

“The ATS attracts enthusiasts, but the narrow buyer pool means more time waiting for the right customer.”

5. BMW 7 Series

Average time to sell: 73 days
Older examples can have costly electronic repairs, which lowers interest. VIN data showed 38% of used listings had at least one major repair reported in the past two years.

6. Nissan Murano CrossCabriolet

Average time to sell: 72 days
A convertible SUV is a rare concept — but too rare for mainstream appeal. Many listings stay unsold for months because buyers either want a practical SUV or a sporty convertible, not both.

7. Jaguar XF

Average time to sell: 71 days
Luxury sedan buyers often choose German rivals. VIN analysis revealed that resale values drop up to 55% after three years.

8. Mitsubishi Mirage

Average time to sell: 69 days
Cheap to buy but criticised for weak performance and low safety ratings. Reddit users call it “the car you settle for, not the one you want” (source).

9. Smart Fortwo

Average time to sell: 68 days
Tiny size limits highway comfort. With more EV options now, many buyers skip it entirely. VIN data shows a steep value drop after year four.

10. Dodge Dart

Average time to sell: 66 days
Discontinued in 2016, so brand support is limited. Many on the used market have multiple prior owners, which makes buyers cautious.

Key Takeaways

Luxury sedans dominate the slow-seller list due to high upkeep costs. Discontinued models face buyer hesitation over parts and service. Niche or unusual designs appeal to a small audience, leading to longer listing times.

The hardest car to sell on the planet - Maserati Ghibli
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