CELSIUS, the functional energy drink designed for active lives, has transformed the everyday act of shopping into a celebration of speed, energy, and community. Its “Get Race Day Ready” campaign, created with Suntory Beverage & Food GB&I and ZEAL, turns the supermarket floor into a stage where theatre meets sport.

At Morrisons Westcroft in Milton Keynes, an interactive Scalextric track invites shoppers to test themselves, to feel the pulse of competition, and to walk away not only with a score but with the spirit of racing in their veins.

The campaign is designed to capture the expanding global allure of Formula 1, bringing its atmosphere down to a local, human scale. What was once a distant spectacle of roaring engines and far-off circuits becomes accessible, tactile, and fun.

The red glow of Ferrari, emblem of precision and passion, now flickers within reach, reminding us that excellence and excitement are not confined to the elite but can be shared by all.

The installation is not just about play, but participation. Sampling stations, racing gear, and even the chance to win the once-in-a-lifetime Vegas Race Day Experience weave together into a story of inclusion, where energy and aspiration are offered freely to those who step forward.

The in-store activation runs from 1-7 October 2025. For further details on the campaign’s Vegas Race Day Experience competition, please visit https://www.vegasraceday.co.uk/.