The Porsche Cayenne Electric arrives at a time when Porsche is facing the unthinkable: a sharp decline in sales and profits. The company had bet heavily on going fully electric across its entire product lineup, but consumer demand for an electric Porsche has been weakening.

Porsche produces high-quality EVs—some of the most efficient on the market with impressive range—but they come at a premium compared to cheaper rivals offering similar performance and efficiency.

This is where the challenge lies: why pay a luxury markup when Chinese brands are delivering comparable luxury EV SUVs for less than half the price?

Porsche could previously rely on its combustion engines, but in the EV era, even legacy brands are finding that customer loyalty is evaporating.

YouTube channel Out of Spec Reviews was given an exclusive look at the new Cayenne Electric in Los Angeles, California, which is fitting since most of Porsche’s sales come from the U.S.