Polestar will roll out refreshed versions of its best-selling Polestar 2 sedan and Polestar 4 SUV over the next year to boost European sales, opting for quick, lower-cost updates rather than all-new models to manage cash flow.

The Europe-focused reset, including a shift to a dealer-led model, helped Polestar exceed 60,000 annual sales, though EU and U.S. tariffs, rising competition, and softer EV demand continue to challenge profitability.

Polestar expects low double-digit retail growth in 2026 and plans to expand its retail network by around 30%. The company relies on support from majority owner Geely Holding Group to fund operations and maintain access to technology, with Geely continuing to provide financial backing.

CEO Michael Lohscheller emphasised maintaining Polestar’s premium positioning, targeting annual sales above 100,000 while postponing 2026 financial forecasts until April.

The Polestar 5 grand tourer begins deliveries this summer, a new Polestar 4 wagon/SUV built in South Korea ships in Q4, and the Chinese-made refreshed Polestar 2 launches early next year in Europe (not the U.S. due to tariffs).

Polestar’s next fully new model, the Polestar 7 compact SUV, is scheduled for 2028, to be produced at Volvo Cars’ Slovakia factory, aimed at broadening the brand’s customer base.