BYD has decided it’s no longer enough to quietly build electric cars by the million. Oh no. Now it wants presence. Drama. A bit of theatre.

So, naturally, they’ve called in Daniel Craig — a man who looks like he could punch a glacier into submission — to front the global launch of their posh new offshoot, DENZA.

And DENZA isn’t just another EV badge. According to the script, it’s the premium brand dedicated entirely to new-energy cars.

Which means: no petrol, no diesel, and absolutely no excuse for a dull design. We’re talking sharp suits, sleek lines, and just enough European flair to make you think it might sip espresso between software updates.

Craig will be plastered all over the campaign — billboards, telly ads, the lot — lending that signature mix of grit and tuxedo-ready cool to a range of new models. Including the headline act: the Z9GT. A “shooting brake,” apparently, which is marketing speak for “estate car that’s been to finishing school.”

And where are they unveiling this electric aristocrat? at the rather grand Palais Garnier in Paris where “cutting-edge mobility” meets chandeliers and opera balconies.

So there it is. A Chinese EV giant, a British film icon, and a luxury electric estate making its debut in one of Europe’s fanciest buildings.