By Peter Fitch, August 18, 2017
In the USA sales are up, down and up again, but not significantly close to matching Europe, when the Z4 launched in 2000, 317 units were sold. Sales peaked in 2003 at 20,169 and have since declined, in 2016 Z4 sales recorded just 1,187.
By contrast, the BMW 3 Series records consistent worldwide sales of over 300,000 units per year. So that means the Z4 is an uneconomical vanity project. Indeed it’s a surprise BMW haven’t ended production.
The Z4 Concept may well be the last throw of the dice for the Z4, classic rear-wheel-drive roadster sports coupes are no longer in vogue, people are going for pickups or SUVs. That said the new Z4 is actually a joint engineering venture with Toyota, to keep costs down.
The Z4 is being developed alongside the new Toyota Supra and will be offered with a selection of two petrol engines, a 2.0-litre turbo available in two power derivatives, 181bhp and 248bhp. The second engine will be a 355bhp, in-line straight-six. A 425bhp M variant is also rumoured.
Price? expensive maybe, the production ready Z4 will be officially revealed at the 2018 Geneva Motorshow, so, for now, marvel at the Z4 Concept because the production version will not look as marvellous.


