Looks like Shmee150 has finally moved on from his grainy, low-res POV vlog setup. Now he’s got a dedicated cameraman tailing him, bumping his production quality up to slick 4K. It’s a clear upgrade—but let’s not pretend this wasn’t always the game.

If you are a car reviewer, you don’t just get invited by Lamborghini. You’re hand-picked. And Lamborghini UK? Easily one of the most closed-off, unapproachable PR machines we’ve ever come across. But hey, that’s the cost of exclusivity.

Only a chosen few make the cut, and Shmee150 sits comfortably in the top 1%—the YouTubers and media darlings Lamborghini leverages for free exposure. Let’s be honest: vloggers, influencers, car reviewers—they’re all pumping out branded content that saves Lamborghini tens of millions in traditional ad spend.

If you’re Lamborghini, a group media test event might set you back $500,000, maybe $1 million tops. But if you’re in that inner circle, the badge, the drama, the access—it’s all too seductive to ignore.

We’ve done the press launch circuit. It’s rigid. Clinical. Down to the minute. You get your timeslot, drive the route you’re told to, eat the meal you’re scheduled for, then head back. There’s zero spontaneity.

They split the international media by nationality and rotate everyone through like clockwork. And yeah, the travel’s covered, the views are stunning—but let’s not kid ourselves: your opinion is being bought. Honesty? Depth? That’s not what they’re after.

Anyway…

The new Lamborghini Temerario is here—and it’s an absolute beast. A fresh hybrid powertrain built around a 4.0L twin-turbo V8 that screams to 10,000 rpm. Backed by three axial-flux electric motors, it cranks out a combined 920 hp (907 bhp) and 800 Nm of torque. The numbers speak for themselves. This thing moves.