There’s always a time to bury bad news, and Audi chose the run-up to Thanksgiving as hard-pressed buyers in the U.S. are focused on the holiday festivities. Most consumers probably won’t realise the price increase until they visit showrooms or order online. That said, many might not even notice the hike at all, since it’s not exactly the sort of thing advertised at the point of sale.

For the U.S. consumer, the 2026 Audi Q3 starts at $44,995, up $3,900 from 2025, due to additional standard features, not tariffs. The SUV gets a full refresh, including new interior and exterior styling, Audi’s Digital Stage dual-screen setup, and standard tech like navigation, wireless charging, keyless entry, remote start, memory-equipped eight-way driver’s seat, power-folding mirrors, and an acoustically insulated windshield.

The 2.0L turbo four-cylinder now delivers 255 hp and 273 lb-ft, paired with a 7-speed dual-clutch, hitting 60 mph in 5.5 seconds. Quattro all-wheel drive is now standard.

U.S. buyers won’t get hybrid options or adaptive air suspension offered elsewhere, relying instead on a sporty steel-spring setup.

The S-Line exterior is standard, with nine colour options and 18–20-inch wheels. Audi touts best-in-class power, improved technology, quieter interior, and better driving manners, plus three years of free maintenance.