Buckle up, because CELSIUS is hitting the Formula 1 track at full throttle. The energy drink brand has teamed up with the Aston Martin Aramco F1 team, injecting a turbo-charged dose of LIVE FIT vibes into the world of motorsport. It’s a collision of speed, ambition, and downright contagious energy—on and off the track.

Fans won’t just be watching from the stands—they’ll be running the circuits themselves. Starting with the Melbourne Grand Prix, CELSIUS and Aston Martin Aramco will launch co-hosted Run Challenges, fitness activations, and a series of high-energy, adrenaline-fuelled events that put the pedal to the metal on fan engagement.

Meanwhile, the Aston Martin Aramco garage will be powered by CELSIUS’ zero-sugar energy drinks, keeping both drivers and fans buzzing all season long.

With this partnership, CELSIUS isn’t just sponsoring a team—it’s becoming part of the culture, the spectacle, and the roar of Formula 1. Time to LIVE. FIT. GO.—and maybe burn a few calories while you’re at it.