This summer, Marks & Spencer isn’t just bringing out a new line of chinos — it’s planting its flag right in the middle of British motorsport. The high-street heavyweight has signed on as Official Partner of Silverstone Circuit, and frankly, it’s going big.

We’re talking year-round presence. Track days. Fanzones. Hospitality. Music. Basically, if there’s noise, speed, or overpriced coffee involved, M&S plans to be there. The deal stretches across headline events including Formula 1, MotoGP and CarFest.

The real fireworks arrive at the Formula 1 Pirelli British Grand Prix, where M&S becomes official event supporter and slaps its name on the main stage. Expect up to 60,000 fans per night, big-name music acts, and the sort of atmosphere that makes your ears ring and your wallet nervous.

It’s all part of M&S’s growing motorsport wardrobe, building on its tie-up with the Atlassian Williams F1 Team and its long-standing link with The Football Association. The whole thing was brokered by sports marketing outfit Octagon.

Bottom line? Silverstone gets more spectacle, fans get more to do between sessions, and M&S gets prime position at the fastest garden party in Britain. And honestly… it makes rather more sense than an F1 car in the M&S food hall.