Aston Martin is seeking to turn around its financial performance by cutting costs, lowering its break-even point and rebuilding sales after years of heavy investment and weaker demand, CEO Adrian Hallmark said.

The British luxury carmaker invested billions of pounds in new products after its current ownership took control, with Hallmark saying investment over five years exceeded that of the previous two decades combined.

However, the market shifted from strong demand to a supply-driven environment just as the investment cycle peaked.

Hallmark said Aston Martin has since made “significant changes” to its cost structure and is now approaching an inflection point where it aims to generate cash and return to profitability.

China remains a challenge. Aston Martin’s sales in the market fell 21% in 2025, but Hallmark said the company was less exposed to China than many luxury rivals because of its product mix.

Around 60% of China’s luxury-car market consists of SUVs, while Aston Martin only entered the segment with the DBX.

The company is now preparing to relaunch its Chinese strategy toward the end of 2026 and into 2027, beginning with special models such as the Valhalla. The new DBX GT will also form part of the strategy.

Hallmark declined to comment on speculation about a potential takeover by a Chinese automaker, noting that Aston Martin has a clear five-year plan and that Chinese shareholder Geely remains a strong partner.