BUGATTI has appointed Hendrik A. Malinowski as Chief Commercial Officer of Bugatti Rimac, marking a significant step in the marque’s continued evolution.

Bringing more than 14 years of experience with Bugatti, including four years as Commercial Director and a tenure as Managing Director, Malinowski will lead the brand’s global commercial strategy.

His expanded responsibilities encompass sales, aftersales, customer experience, dealer networks, marketing, communications and Bugatti International.

His focus will be on strengthening customer relationships and extending the brand’s luxury offering beyond automobiles into exclusive lifestyle experiences.

Malinowski’s appointment comes as Bugatti enters a new era led by the Tourbillon, while expanding its bespoke and heritage programmes.

Initiatives such as Programme Solitaire, La Maison Pur Sang and Bugatti Residences reflect the marque’s ambition to preserve its legacy while exploring new opportunities.

Jan Schmid has also been appointed Director of Brand, Marketing & Communications. Having previously led exterior design on projects including the Tourbillon and F.K.P. HOMMAGE, Schmid will bring his design expertise to Bugatti’s brand storytelling.

Together, these appointments reinforce Bugatti’s commitment to craftsmanship, innovation and customer experience, ensuring its 115-year heritage continues to shape its future.