Mazda along with the Japanese car industry was simply never interested in electric vehicles. In Mazda’s case, the evidence is the continued regurgitation of its SkyActive technology and product marketing nomenclature for staid and inefficient...
After decades of playing the sleeping giant, China is now regarded as a forward thinking modern-digitally enabled nation. For better or for worse, China is now on a path to an inevitable and inexorable march...
Who is Thierry Bollore? He was the CEO of Jaguar Land Rover, before that he was a high-flying automotive executive who started his career with Michelin. He climbed the corporate ladder and made his way...
The Tesla Model Y has become the best-selling car in Europe in September (2022), a first for the company which experienced a tripling in sales compared to this time last year. The Model Y beat...
Toyota doesn’t have an EV strategy because it doesn’t want an EV strategy, it’s that simple. In private Toyota wants to keep alive the combustion engine era through petrol-hybrids and is not that enthusiastic about...
Aston Martin is over $1BN in debt and struggling to generate enough revenue to service its debt. It is in such a perilous state that even the banks are refusing to loan money. Aston Martin...
