When U.S. federal authorities introduced more stringent safety rules earlier this year Aston Martin sat up and took notice, primarily because the company’s current lineup had no chance off meeting the new rules in time.
This meant that Aston Martin would not be able to continue selling cars in its key market putting at risk over 650 sales in three years. However the luxury carmaker has successfully applied for an exemption citing the rule change would cause “substantial economic hardship.”
This strategic begging seems to have paid off as the NHTSA (The National Highway Traffic Safety Administration) agreed to give the 101 year old company a temporary exemption, last week. The exemption is due to expire in approximately two years time, by then Aston should have a new generation of cars.
The NHTSA confirmed “The basis for the grant is that compliance would cause substantial economic hardship to a low volume manufacturer that has tried in good faith to comply with the standard,” NHTSA said in a statement filed online”.
The new safety rule concerns tougher side-impact standards and this would have affected the DB9 and Vantage coupes, although the same rules do not apply to the convertibles of both models.
The British sports carmaker has had plenty of time to comply with these U.S safety measures which were introduced in 2010 and have been slowly phased in over that period.
Last year Aston Martin sold 4,200 vehicles but still reported pre-tax losses of £25m in 2013.