Alfa Romeo Bets Big on New Rear Wheel Drive Generation
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Alfa Romeo are gearing up with a renewed line up of models through to 2018 which begins with unveiling of a new BMW 3 Series rival on June 24th in Italy. Under a new product offensive masterminded by Fiat CEO Sergio Marchionne Alfa Romeo intends to launch a new product every six to nine months until the new model strategy is completed. Alfa Romeo executives confirmed the next generation of Alfa’s will switch to rear wheel drive. The new compact saloon due to be unveiled will also have a performance version to rival that of the M3. Alfa Romeo needs to do well in America if it is to stand any chance of succeeding in the long run, Alfa began selling in the US again for the first time since 1995 last November. The problem is Alfa has a non existent dealership network in the US and for the moment their cars are being sold in Fiat dealerships. But a dealer network will be established over time. Only the 4C is being offered,  just 91 units were sold in the US territory during November and December, the 4C convertible is due to arrive this summer both models are expected to account for around 3k of annual sales worldwide. Marchionne has set Alfa Romeo a production target of 400k vehicles per year by 2018 and expects 150k of sales to come from North America. Marchionne wants to regain a level playing field Alfa once enjoyed against premium German rivals commenting  that the Germans “used to look at Alfa with envy.”  Alfa-Romeo-3-Series
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