Rolls Royce will decide whether to go ahead with a long mooted super luxury SUV this year as rival Bentley gathers pace with the 2016 launch of the first ever Bentley SUV.
Rolls Royce seeks to expand global sales after shifting a record number of cars in 2014, the Goodwood based company sold 4,063 cars the highest sales in the marques 111 year old history. Another model such as an SUV would help boost sales.
North America was the top performing region for the company followed by the Middle East, Europe and China. Abu Dhabi had the best selling dealership in 2014, more customers are now opting for the personalisation program offered by Rolls Royce. The company now sells on average more cars costing in the region of £200k euros than any other competitor.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its 111-year history. The result confirms that our strategy of balanced, sustainable and profitable growth is delivering and that Rolls-Royce remains the world’s leading luxury goods brand. This extraordinary success has been built on strong foundations: pinnacle products, dedicated people and a commitment to ensuring a balanced global sales picture.”
Rolls Royce opened six new dealerships in key regions around the world during 2014 and now has a total of 127 dealerships across the world with more due to be opened later this year.
This year Rolls Royce will unveil a convertible version of the Wraith, a Rolls Royce SUV will see the brand diverge into an entirely new market if Muller-Otvos gives the green light.
If the Bentley SUV is a success then the ultra-luxury market is speaking very loudly and a Rolls Royce SUV is sure to follow.