Qoros Tries To Standout Among Crowded Market Place
Industry News
We always look out for the little guys here on DCB and it doesn’t get any little-er than Qoros who tried to make their presence felt during the Geneva Motorshow. Its difficult for a start-up automotive company like Qoros to make an impact, it was founded in 2007 and the Chinese-Israeli owned company has big plans. Qoros wants to become a premium player and also aims to right the wrongs about the perception people have about Chinese, ‘own-brand’ cars. However sales have been slow despite a reputed $1.5 billion dollar investment Qoros sold only 7,ooo cars in mainland China during its first year of operation in 2014 despite having an output of 150,000 units per year. As a result a new CEO has been parachuted in,  former General Motors’ executive Phil Murtaugh now heads up the operation. At Geneva he said, “I feel very fortunate to be able to join Qoros to help to steer it from a start-up company to a fully-fledged sales and manufacturing operation. “Building a new brand from scratch is a huge challenge. We are the first Chinese auto company that meets or exceeds the performance and quality standards of leading global manufacturers,” continued Murtaugh. “We are changing the perception of Chinese cars. ‘Made in China’ is gradually shifting to ‘Created in China’.” The Geneva Motorshow was a chance for Qoros to premiere the Qoros 3 City SUV and QorosQloud 2.0 the company’s new connected services platform. Qoros only sells vehicles in China for the moment the SUV costs the equivalent of £14k GBP and one day a Qoros could be parked up on your drive way somewhere in Enland-shire. A Qoros or the Nissan e-NV200, we suggest the Qoros.  Qoros-Geneva-SUV-2015
Share via
Copy link
Powered by Social Snap