Will The Bentley SUV Lose Its Britishness?
Industry News
Whether you like it or the Bentley SUV will become a production reality by 2016, where there is demand then supply will be met. However in the drive to meet this demand the Bentley SUV may well end up loosing its core “British values”. After all would you buy a Gucci bag that hasn’t been made in Italy? Of course you would not, you prefer your Gucci bag to be made in a sweat shop in the far east by a 12 year old. The power of marketing will make you think otherwise. The Bentley SUV won’t be made by forced labor nor will it be made by a 12 year old but it will be built in Slovakia or at least the production bodies. Bentley’s parent company, Volkswagen, is due to add a new body production plant at its Bratislava plant in Slovakia which will be ready by 2017. VW’s Slovakia plant also produces a range of own brand cars from the SEAT, Skoda, Audi and Porsche. The Bentley Bentyaga SUV will be built alongside the SEAT Mii, Skoda Citigo et al. The Bentyaga will go on sale sometime in 2016, so what was once a wholly British made institution is being diluted like concentrated fruit juice. The Bratislava facility will only manufacture Bentyaga bodies which will then be shipped too Bentley’s HQ in Crewe, England for final assembly. Bentley’s new SUV will create 300 jobs in addition to the £40 million pounds investment VW is making. Bentley’s mission is to exceed the 11k sales achieved in 2014 and reach annual sales figure of 20,000 by the year 2020. So has Bentley SUV lost its Britishness, yes well and and truly although it could be argued it was lost some time ago.  Bentley-Bentyaga
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