Porsche-911-vs-Porsche-911
Twins: Porsche 911 vs Porsche 911
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It’s been in production since 1963, its fashionable and in the 1980’s it became unfashionable but its never out of style and its always been the driver’s car.. perhaps of the last century and into the next. It is German and that familiar shape has been toned and re-worked over those many, many years, it may well be the most recognizable sports car shape on the road.

We are of course talking about the Porsche 911, famous for its rear mounted, boxer engines as much as it is for the epic handling capabilities.

Over the last 52 years the 911 has been slowly re-designed before our very eyes, like a automotive equivalent of engineering evolution.

The origin of the 911 species may have been derived from VW’s Beetle but today right now the 911 is perhaps in it’s most glorious looking form factor since it was released. We here at DCB Towers like it… a lot.

So why the hell does the recently launched 2016 version (on the right) look almost identical as the completely all new and revised version that was launched back in 2013 (on the left) !? WTF!!

Its all to do with car-onomics. A typical life cycle of a Porsche is around 10 years and over those years are planned updates, say every 2 years or so. A new bumper design, LED light cluster, new paint, trim updates, latest digital technology and so on.

The job of the sales and marketing departments are designed to stretch out this 10 year product life cycle to maximise revenues. A new car could cost around £1bn to develop, updates are a fraction of the cost.

But what’s so confusing is the use of parlance, Porsche have described the facelifted 2016 911 as “new”. It isn’t entirely new of course but that 10 year product life cycle is a long road and that’s why it looks like the 2013 model… The 2016 911 isn’t as new as the marketing want’s you to believe.

So if Porsche said “here is the updated 2016 911” the world would be less confusing, but as a philosopher once said “the world, is like, a great, big onion.”

 Porsche-911-vs-Porsche-911
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