Despite the cheating, lies, pollution (we’re not talking about the Dailymail) Volkswagen sales in the US have actually remained steady indeed sales have increased slightly. The impending doomsday sales scenario where VW suffers a catastrophic fall in demand hasn’t happened.
So what is actually happening? The stats say VW sold 26,141 vehicles in September, an increase of 145 units from the same time the previous year. Analysts predicted a 6.7 percent decline in sales for VW after news of the emissions scandal broke.
Analysts use numbers. These analysts can never factor in the mood of the buying public which is the most unquantifiable measure of them all.
Volkswagen stopped sales of 2.0-liter diesel engines in the US after the country’s Environmental Protection Agency (EPA) found that VW rode shot-gun over emissions tests by using a so called “defeat device”.
VW said around 482,000 vehicles sold in the US since 2008 to the present day had these defeat devices fitted. The EPA is waiting to see if VW’s EU6 diesel engine is able to meet emission’s tests before giving VW official certification to sell 2016 diesel cars.
Buyers of VW cars in the US have naturally opted for petrol models however despite these woes September sales saw a slight increase overall.
VW sales in the US are actually down by 19 percent despite a 9 percent growth in the US car industry as a whole.
Volkswagen sold just over 3,000 diesel cars in September, down by 46 percent from a year ago.
VW’s newly installed CEO, Matthias Mueller, is preparing to take drastic action. At a meeting in front of VW employees he said “We will review all planned investments, and what isn’t absolutely vital will be canceled or delayed. And that’s why we will readjust our efficiency program. I will be completely clear: this won’t be painless.”
In other words Muller is hinting that cuts and job losses will be made in order to offset the expected cost of fixing nearly 11 million cars sold worldwide with these defeat-devices installed. And that doesn’t include the litigation that is also expected to swarm VW.
VW has struggled to gain momentum in one of the worlds biggest car buying markets for years, yet for the time being sales have not taken a nosedive.
Despite having a severe lack of trust in the eyes of the media it seems in the eyes of the buying public people are prepared to look the other way. But… for how long.