Being a successful Vlogger these days requires a multi-channel strategy and not a modified Nissan 240SX. You need to cover your bases on the social media channels in order to monetise content aimed at ABC1 target audiences. That’s what the digital sales and marketing departments say, actually creating unique, quality driven content will make that content channel strategy work all by itself.    When you do have that unique quality driven content you become a YouTube sensation right? Wrong. Take YouTuber MKBHD vs Jenna Marbles two different personalities, both very popular one more so than the other. But only one could be considered quality driven content and that title easily falls to MKBHD. Most enormously popular  YouTube content is driven by personality and that’s something you can’t fake, well some do, so actually you don’t need to have unique, quality driven content just a unique personality like say PewDiePie. Jenna Marbles, PewDiePie between them have millions of YouTube subscribers (followers)  and bizillions of views between them on their YouTube channels combined. Its fair to say even with these basic statistics the cash rolls in at a phenomenal amount. With few production costs to account for both Marbles and Pie rake in the cash by the millions on a yearly basis. But the real quality content is created by artisans, by the likes of YouTuber Sugg Films who creates high quality YouTube shorts with a cinematic look to them and we here at DCB Towers love his videos. Suggs Films will never rake in the cash like PewDiePie because Sugg Films has around 45,000 subs, which is good but not channel partner status. But the visual content Suggs Films creates is much better Marbles and Pie put together.