His name is Yianni Charalambous and he is the owner of Yiannimize a firm specialising in the current trend for creating custom ‘skins’ for car owners who want to stand out from the crowd. Yiannimize’s main customers tend to be rather high networth, celebrities if you will. That is to say people with money to burn and questionable taste.

Yiannimize’s customers include premier league footballers, Zayn Malik, Gordon Ramsey and many more.

Prices for a custom vehicle wrap range from £1,500 up to £5,000 GBP and it seems the company is never short of people handing over their keys and cash key for Yiannimize to go work their magic.

Yiannimize is based in North East London, Enfield an area where most millionaires wouldn’t even bother to glance at let alone actually make the effort to travel there.

But they do and continue to do so just so they can get that custom wrap Yiannimize provides.

This video shows a LWB Rolls Royce Phanton being wrapped and prepared for the 2016 Gumball Rally.

The only issue we have is that you can see the wrapping crew wearing rings, metal bracelets and watches whilst they go to work on the Phantom.

You would never see a Rolls Royce factory worker being allowed to wear any jewelry just in case a slip caused a scratch to the paintwork.

That’s why we cringed whilst watching this video, it’s a little bit sloppy on Yiannimizes’ part. Yianni, dude it’s about the details in prep, tell your workers to remove all jewelry.

Jeez.