First of all, let me be clear… I don’t like the look of the LamBROghini Urus, sure the 641bhp and 850Nm power from the 5.2-litre twin turbo V10 engine is utterly insane, however… it looks like an SUV SEAT would design.
OK, so Lamborghini (we prefer to call them LamBROghini because they always feature in the latest music videos on VEVO) is owned by the VW group which also owns Audi, Bentley, and Porsche.
To save having to use multiple platforms VW saves money by using one platform and sharing it with its other brands.
This makes economic sense, a perfectly prudent way to make more money, more money without the need to individually engineer multiple platforms for each brand under its ownership.
So you won’t be surprised to learn that the LamBROghini Urus uses the same platform as the Audi Q7, Q8, Bentley Bentayga and… cough! cough… the Touareg.
Sharing really is caring for VW, specifically for its shareholders. This strategy also has some clear conflicts, in that there are very few conflicts.
Sharing one platform from brand to brand creates a co-existence of similar looking vehicular design.
There is nothing wrong with VW’s current design language and while the LamBROghini Urus looks insane, it still looks like a SEAT SUV.
Now watch Lord Aleem gloat about his new £164,000 LamBROghini Urus. And Lord Aleem, BRO! never film a black SUV in the dark, video editing is great but we would actually like to see the car.