In Rolls Royce parlance the term Collection means… limited edition. But this is Rolls Royce and they have to reassemble the English language to make what they sell that extra bit appealing. After all, if you are a High Net Worth Individual waiting for yet another tax break you don’t need buying such a bespoke car is a sign that you expect the very best. And Rolls Royce is the very best you can buy in any product category. The very best in design, engineering (BMW) and execution.

The Rolls Royce Dawn Silver Bullet Collection, shown here as an artistic rendering, will be based on the Rolls Royce Dawn. The retro-styling is said to be inspired by the roadsters of the 1920s. One can assume the styling of Dawn Silver Bullet Collection will be coach-built-bespoke.

The Dawn Silver Bullet Collection will be limited to just 50 examples. A bespoke Rolls Royce is all about craftsmanship, from the quality of the leather to the selection of the wood, interior detailing and the finish of the paint. It’s all about ultra-luxury.

That’s why people are prepared to pay a significant premium on top of the significant premium it costs to enter the world of Rolls Royce ownership.