YesAuto Survey Reveals British Buyers Prefer Technology Over BHP
Industry News

YesAuto is a new technology-led car platform that offers all the best cars for sale from dealers and retailers across the UK and a recently commissioned study found a combined 66% of Brits surveyed value connected technology solutions and integrated functionality more than the size of their engine (59%), that included Bluetooth connectivity, USB charging outlets, and having controls on the steering wheel.

Built-in technology solutions such as sat-nav and a good speaker system were deemed most important by a combined 45% of respondents, while automated solutions such as car sensors (32%), cruise control (16%) and evasive steering (6%) were deemed less important, suggesting car buyers are placing more importance on connected services and entertainment.

YesAuto has been set up to help demystify and simplify buying a car using innovative technology to do so. Recent research commissioned by the brand highlighted how 53% of people questioned find buying a car more stressful than starting a new job or taking an exam. With money tighter than ever for many, feeling confident in the right vehicle investment is more important than ever.

YesAuto uniquely supplies users with innovative VR technology to recreate the showroom experience from the comfort of home, offering people the chance to view the interiors of cars as they would in real life – perfect for the current climate.

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