What on earth do the Hyundai marketing and their dreadful UK communications team do with their time? The UK commination’s team spend their time navel-gazing that much is true. We’re not too sure about the marketing team, did they not think things through when conceiving the Kona N Line name? What does the N in N Line actually mean? Do they not realise certain individuals of a moronic neo-nazi mindset will substitute a different word for the N in N Line. One can only guess the Hyundai UK marketing team are sympathizers to a defeated ideology that remains ever-present.

The Hyundai Kona N Line is an unremarkable car, it uses a puny 1.0-litre mild-hybrid engine. That says all you need to know about the Kona. The N Line is meant to be an answer to Audi’s S Line trim level. Hyundai UK says that the N Line is a bespoke offering… no it most certainly isn’t.

I can never imagine buying the Hyundai Kona and the idiots over at Hyundai UK should stop appealing to neo-nazis with racially tinged trim levels.