After lying and cheating to their loyal customers and the lazy motoring media for over 25 years that their diesel cars were the most efficient, least polluting engines ever made, Volkswagen is pressing on with it’s enforced, mandated shift to an electric future it never wanted. And to make you the consumer forget about their criminal past, Volkswagen are now appealing to the hearts and minds of consumerism. An entry-level and affordable electric car.

UK customers can quickly forget and move on from VW’s criminal misdemeanors by ordering the ID 3 Life Pro. An ironic name given that VW’s dirty diesel engines ended a lot of lives prematurely. Nevertheless, the entry-level ID 3 Life Pro is priced from £28,670. The Life Pro ID.3 produces 145 PS and 270 Nm of torque via a one-speed gearbox which yields a 0-62 mph sprint in 9.6 seconds.

The 58 kWh (net) battery capacity is good for a 263-mile range says VW. VW also wants to remind you that the motoring media, which is effectively bought media and a free advertisement platform, has showered the ID 3 with praise and applause.

This is not too dissimilar to how the mafia works. If you give a motoring journalist anything for free what do expect from them VW?

Anyway, an even cheaper entry-level model will arrive later on in the year. The so-called Pure model will be powered by a 45 kwH battery. The irony is VW’s transition into electric cars is anything but Pure.