If Genesis thinks it can flog a tarted-up Hyundai with a real perforated leather interior and rebrand it as a premium luxury alternative to Audi, BMW and Mercedes then they are heading towards a major ass-whooping. And I, yes I will be there to watch it unfold with a tub of popcorn in one hand and a medical doctor socially distanced by my side to perform the Heimlich maneuver when I inevitably choke on said popcorn during uncontrollable guffawing as the sales figures start rolling in. Evening all.
Hyundai has been coordinating Genesis’ re-entry into Europe’s premium car segment for over two years. They got a major ass-whooping in 2019 when they sold a total of 9 cars… for the entire European continent. Hyundai Genesis will burn up on re-entry when it hits the European atmosphere hard this summer. European buyers are too racist to switch from a Mercedes to a tarted-up Hyundai. Genesis. With a perforated leather interior.
European buyers don’t even care about the reliability issues that blight the major German premium brands. Even bullet-proof reliable Lexus struggles to make in-roads, but 70k European sales per year on average and a 2.3% market share is “nuff respect man”.
Hyundai Genesis might as well not bother, why didn’t they use the time and money spent on this disaster movie in the making and spend it on a real Hollywood disaster movie starring a live-action animated Mickey Mouse? They would have at least made more money. That’s popcorn fodder I can stomach and it won’t even require the Heimlich maneuver.