Because we are not established media within the top ranks of automotive journalism (according to Martin) we have no idea who the man in the nice fitting shirt is. The man in the nice fitting shirt, one presumes, is established. Otherwise, BMW would not have paid him to read an autocue wearing that nice-fitting shirt.
This is what becoming established gets you, a paid BMW corporate gig sanitising the BMW image and 3 Series product portfolio.
The next time someone says product portfolio laugh in their faces. But anyway. The BMW 3 Series brand is 45 years old, the best just keeps getting better.
However stay clear of the plug-in hybrids, they are a waste of money unless you want a tax break.