By DCB Editorial, August 2, 2022
“We have come to the end of an exceptional first half of the year, despite ongoing uncertainty caused by the geopolitical situation. The outlook is equally positive, with orders taken already covering the whole of 2023 production.”
There is a balanced spread in deliveries to customers over the three macro-regions in which Lamborghini is represented, with America, Asia Pacific and EMEA (Europe, the Middle East and Africa) accounting for 34%, 25% and 41% of global volumes respectively. More specifically, the United States is the number one market (1,521 units), followed by Chinese mainland, Hong Kong and Macau (576), Germany (468), the United Kingdom (440) and the Middle East (282).
In terms of model split, the Urus Super SUV is responsible for 61% of sales while the Huracán and Aventador super sports cars (the latter of which is reaching the end of production) account for 39%. Among the new products revealed this year was the Huracán Tecnica, which was unveiled in April: the rear-wheel drive model reveals a new design and the latest-generation V10 engine.
Starting in August, there will be three new product announcements this year: two regarding Urus and one Huracán.


