Lotus To Build Gangnam Style Brand Centre In South Korea
Industry News

Lotus has relaunched in South Korea and signed an new partnership with the country’s most recognized luxury and premium automotive retailer Kolon Mobility Group (KMG). KMG has become the official importer and sole distributor of Lotus in South Korea.

The first visible expression of the collaboration will be a stunning new Lotus Brand Centre in Seoul. With construction scheduled to start shortly, it will open in Q4 2023 in the district of Gangnam, home to many modern luxury stores and boutique hotels. The new complex will showcase Lotus’ expanding performance car range in a premium state-of-the-art setting over three lower floors.

The Lotus Emira and Eletre will form the centerpiece of KMG showroom. The Brand Centre in Seoul will be complemented by an official ‘one-stop shop’ Lotus Service Centre, to be established in Ilsandong-gu, Goyang-si. It will also open to customers in Q4 2023.

Architects’ images of both locations reveal how the focus will be around providing a world-class customer experience for current and future Lotus owners from the moment they walk in.

The first Lotus cars will arrive in Q1 2024 and Q3 2024 for Emira and Eletre customers respectively. South Korea is a key market for Lotus in the region.

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